The creative concept

 IN THIS POST:

• Explanation of narrative
• Pitch(es)
• Mood boards
• Direct influences
• Visual breakdown of stereotyping and counter-typing
• Lyrics with narrative

 INITIAL PITCH POWERPOINT

PITCH : Initial ideas on audience, track, genre, locations, visuals, costumes, etc... 

brutal.pptx by ambre bargache

INITIAL PITCH VIDEO

Includes influences from other music videos + the song.

MOOD BOARD:

Visual Breakdown of S and C.pdf by ambre bargache

THE NARRATIVE:

[Instrumental]

OLIVIA (singer) is sat on her bed in pink clothes to match her pink bedroom. She looks sad and opens her laptop, she sees notifications pop up as well as a video of her being pranked see last verse. (Carrie intertextuality). She has been publicly humiliated online and has gone "viral". This triggers her breakdown, she tries to be perfect but it's not enough.

FIRST VERSE: 

I'm so insecure, I think
That I'll die before I drink
And I'm so caught up in the news
Of who likes me, and who hates you
And I'm so tired that I might
Quit my job, start a new life
And they'd all be so disappointed
'Cause who am I, if not exploited?

Cross cutting between lip-syncing and OLIVIA  tearing down pink posters (Mean Girls, Paris Hilton, Elle Woods, etc) to put up alternative, dark posters (System of a Down, My Chemical Romance, Carrie, etc). This shows the beginning of her alternative transformation, she is breaking out of her stereotypical feminine shell to her angrier, more sinister counterpart. 

SECOND VERSE:

And I'm so sick of 17
Where's my fucking teenage dream?
If someone tells me one more time
"Enjoy your youth, " I'm gonna cry
And I don't stick up for myself
I'm anxious and nothing can help
And I wish I'd done this before
And I wish people liked me more

FIRST CHORUS:

All I did was try my best
This the kind of thanks I get?
Unrelentlessly upset (ah, ah, ah)
They say these are the golden years
But I wish I could disappear
Ego crush is so severe
God, it's brutal out here
(Yeah!)

LAST VERSE:

I feel like no one wants me
And I hate the way I'm perceived
I only have two real friends
And lately, I'm a nervous wreck
'Cause I love people I don't like
And I hate every song I write
And I'm not cool and I'm not smart
And I can't even parallel park

(EVIL OLIVIA) CU of boots walking in slow-mo -> camcorder in hand -> walks into school bathroom -> cut back to S1 OLIVIA -> looks sad, holding tray of food (product placement Lays) -> cuts to camcorder footage, she spills red liquid -> Revealing EVIL OLIVIA -> Slow-mo of splash -> OLIVIA looks up, smiles and licks her finger. 

She manufactured her own downfall to go viral, she is her own worst enemy but also she manipulates her public image for pity and attention. 

LAST CHORUS

All I did was try my best
This the kind of thanks I get?
Unrelentlessly upset (ah, ah, ah)
They say these are the golden years
But I wish I could disappear
Ego crush is so severe
God, it's brutal out here
(Yeah! Just having a really good time)

END BRIDGE

Got a broken ego, broken heart (it's brutal out here, it's brutal out here)
And God, I don't even know where to start