Conventions/influences: digipak

IN THIS POST: 

• Conventions of the Digipak
• Influences of the Digipak 
• Key elements
• Key influences summary

CONVENTIONS:

INITIAL NOTE TAKING:

• Number of panels: 4-6-8-10

• Why does industry use digipak (card based) instead of jewel case (plastic case)?

• Jewel is rectangular, square in front + spine, rectangle in the rear

• Digipak = no spine, simulacrum of vinyl (square and card), becomes collectible, lyric booklets

• Thinner, can fit more on shelves for retailers, lighter -> distribution cost is smaller 

• Unboxing video of CD (Alt vids)

• Bonus is important, exclusive content is increasingly important (live songs, unreleased, remixes) 

• Font variation, big artist name small album name

• DVD content 

• Track listing + DVD details 

• Spine needs attention 

• Small print, current example of logos and URLs 

POTENTIAL IDEAS:

•  Link front and rear panels 

• Pattern and abstract imagery 

• Layering lyrics into artwork 

This looks at specific digipaks from a wide range of genres and artists to identify conventions of the product. This includes: Front, back, spine, stickers, etc...

Digipak conventions.pptx by ambre bargache

KEY ELEMENTS:

INFLUENCES:

This looks at digipaks from artists that are in line with our genre (pop and dark pop) and/or primary audience (young female). However we also pull some ideas from other genres and artists. 

Digipacks research.pptx by ambre bargache