Conventions/influences: social media

IN THIS POST:

• Initial post ideas (group)
• Conventions of social media
• Influences of social media 
• Social media draft with justifications

INITIAL OBSERVATIONS OF SOCIAL MEDIA (GROUP):

This includes our first impressions when looking at artist social media promotions. Understanding how they build a sense of branding with their posts, profile pictures, bios and more. We looked at the type of collaborations they post, the types of magazines they feature in, etc ... 

Brutal - SM.pdf by ambre bargache

INSTAGRAM CONVENTIONS:

I denote the main signifiers of branding on a social media page, I look at different ways artists promote their material while also appearing relatable and down to earth to engage with their audiences.

social media conv.pdf by ambre bargache

INSTAGRAM INFLUENCES

Here I look more closely at certain examples of profile pictures, usernames, bios, links, pinned posts, highlights, merch, etc. I took examples from artists with similar audiences and genres as Olivia Rodrigo. 

SM - Ambre.pdf by ambre bargache